Plotbook vs Catchlight: Find New Prospects vs Enrich Existing Ones

They solve different problems. Catchlight enriches and scores leads you already have — it can't discover new ones. Plotbook discovers new HNW prospects from property data and builds their profile with AI. If you need to find brand-new prospects geographically, Plotbook is the right tool. If you need to prioritize an existing list, Catchlight is designed for that.

Plotbook offers an interactive property map, one-click owner identification, AI-powered live research, reverse address lookup, and property-level wealth signals. Catchlight cannot discover new prospects — it only enriches leads you already have and requires uploads of up to 2,500 leads at a time.

Catchlight provides a proprietary conversion likelihood score trained on 100,000+ advisor/investor conversions, projected client revenue estimates, AI content suggestions for outreach, and native CRM integrations (Salesforce, Redtail, Wealthbox). It's the best tool for scoring and prioritizing an existing lead list.

Yes — they complement each other well. Use Plotbook to discover new prospects from property data, export a CSV, then upload that list to Catchlight for scoring and conversion likelihood prioritization before outreach.

Plotbook. Catchlight requires you to already have prospects — it scores what you give it. Plotbook starts with a blank map and helps you identify wealthy property owners in any target neighborhood, ZIP code, or market, with no prior prospect list needed.