Plotbook vs BatchLeads
Volume is a strategy. So is not having one
BatchLeads is a list machine. Its entry plan is priced around ten thousand leads and twenty thousand exports a month, with skip tracing, comparables, MLS data, direct mail and an AI dialer available on top. Everything about it assumes you will contact a large number of property owners and that your business improves as that number goes up. Plotbook assumes close to the opposite: that you will work a small number of households carefully, that you need to know who each owner actually is before you spend time on them, and that the contacting is not our business at all. Both are coherent. They are not substitutes.
BatchLeads details from public sources, checked August 2026. BatchLeads plan names, prices, lead and export allowances, and add-on pricing below are quoted from their own published pricing page, read in August 2026. Vendor pricing moves; check theirs before making a decision on ours. Check the official BatchLeads product page. Plotbook is the vendor here, so read this as our argument and check it against theirs.
The short answer
Are you building a list, or building a relationship
If your next action is a campaign, BatchLeads is the correct product and its economics are far better than ours. Ten thousand leads for $119 a month is a price Plotbook cannot approach and is not designed to. If your next action is a conversation with one household where you need to already know who they are, then list volume is not the constraint and a dialer is not the tool.
Pick Plotbook if you work households one at a time
- You need the human behind an LLC, trust, or estate deed, not the entity as recorded.
- You need wealth context: net worth, income, investible assets, total assets, each as a range with a confidence score.
- You want the owner's profession, employer, and history, because that is what the first conversation is built on.
- You are an advisor, fundraiser, or luxury agent, and outbound volume is not your growth model.
- You need to show someone where each claim came from, because compliance may ask.
Pick BatchLeads if the list is the product
- You work thousands of records a month and cost per record is the metric that matters.
- You want list building, skip tracing, direct mail and dialing in one place.
- You need MLS data and comparables for valuing property.
- You are targeting distressed, vacant, or absentee inventory.
- You run a team and need seats, shared lists, and export volume.
Neutral ground
What each product actually is
Read the two unit economics side by side and the comparison mostly answers itself. One product is priced per thousand records. The other is priced per researched person.
Plotbook
A map of US property colored by assessed value, with an AI agent that identifies the owner behind a deed and estimates their wealth in ranges.
- Built for
- Advisors, fundraisers, and luxury agents
- Unit of work
- One household, researched
- Property data
- 150M+ parcels from Regrid, six assessed-value bands, no MLS
- Owner output
- A named person with role, employer, contacts, and four wealth ranges
- Outreach tooling
- None. No mail, no dialer, no sequences.
- Entry price
- $79 per month, 750 credits
BatchLeads
A list building, skip tracing, direct mail and dialer platform for real estate investors, sold in monthly lead allowances.
- Built for
- Real estate investors, wholesalers, agents
- Unit of work
- Thousands of leads per month
- Property data
- MLS data and comparables included on all plans
- Owner output
- Owner of record plus skip-traced contact details
- Outreach tooling
- Direct mail included; Dialer AI add-on at $89 per month
- Entry price
- Growth at $119 per month, 10k leads, 20k exports
Side by side
Capability by capability, including where we lose
Phrases rather than checkmarks. BatchLeads figures are quoted from their published pricing page as of August 2026. On anything measured per thousand records, they win comfortably.
| Capability | Plotbook | BatchLeads |
|---|---|---|
| Records per month at entry price | Plotbook750 credits, roughly 18 research runs or 50 reverse lookups | BatchLeadsGrowth: 10,000 leads and 20,000 exports for $119 |
| Cost per contacted record | PlotbookNot designed for it. 15 credits per reverse lookup. | BatchLeadsSkip tracing bundled into the lead allowance |
| Direct mail | PlotbookNone at all | BatchLeadsIncluded, with discounted rates on Professional and above |
| Dialer and calling | PlotbookNone, deliberately. Plotbook never contacts anyone. | BatchLeadsDialer AI add-on at $89 per month |
| MLS data and comparables | PlotbookNeither. County assessed value only. | BatchLeadsIncluded on all plans |
| Team seats at entry price | PlotbookOne user on Starter; up to 5 on Enterprise at $499 | BatchLeads3 users on Growth at $119; 8 on Professional |
| Wealth estimation on the owner | PlotbookFour AI-generated ranges with a confidence score, per researched person | BatchLeadsNone. Not a wealth product. |
| Professional identity of the owner | PlotbookRole, employer, employment and education history, LinkedIn where found | BatchLeadsOwner of record plus skip-traced contact details |
| Naming the human behind an LLC or trust | PlotbookEntity classification, then registry, county record, and open-web research behind a disambiguation gate | BatchLeadsSkip tracing against the entity as recorded |
| Map shaded by owner wealth signal | PlotbookSix assessed-value bands as the default view, plus 232 curated HNW ZIP codes | BatchLeadsProperty and list filters rather than value shading |
| Suitability under advisor outreach rules | PlotbookResearch only. No sending, dialing, or sequencing of any kind. | BatchLeadsBuilt for outreach, which is the point of the product |
BatchLeads prices, lead allowances, export caps, seat counts and add-on pricing are quoted from batchleads.io/pricing as read in August 2026, and their annual billing is advertised at a 40% saving we have not applied to the monthly figures above. The last row is not a criticism of BatchLeads. Outreach tooling is exactly what it is sold for, and it is only a liability in a regulated context it was never aimed at.
The scale mismatch
Ten thousand leads is the wrong unit
A plan priced at ten thousand leads a month tells you what the product believes. It believes your conversion rate is small and roughly fixed, so the way to grow is to put more records through the top. For wholesaling that is not a cynical model, it is an accurate one, and a tool that makes ten thousand records cheap is doing exactly the right thing.
An advisor's arithmetic runs the other way. The median cost to acquire one advisory client runs $3,100 to $3,800, and a single $1M household is roughly $10,000 a year in recurring fees. At those numbers, twenty well-understood households matter more than ten thousand thin ones, and the constraint is not how many records you can buy. It is how much you know before you open your mouth.
So Plotbook prices the research rather than the record. Browsing the map and reading deed owner names off the parcels costs nothing on any plan. A parcel you have never opened costs 1 credit. A full research run on an entity-held deed costs 25 and is charged only if it resolves. The design assumes you will do this a few dozen times a month and want each one to be right, not ten thousand times and want each one to be cheap.
- Map browsing, value-band filters, and deed owner labels cost nothing on every plan
- Institutional owners such as banks, REITs, and HOAs short-circuit and are never charged
- Failed, cancelled, and no-result research runs are not billed
- Professional at $199 carries 2,500 credits, roughly 60 full research runs
Research, not outreach
The dialer is the feature we will never build
BatchLeads sells direct mail on every plan and an AI dialer for $89 a month. For an investor that is convenience: the list and the contacting live in one place, so nothing has to be exported and re-imported. It is a reasonable product decision and there is nothing wrong with it.
For an advisor at a wirehouse or an RIA, a tool that dials is a tool the branch manager has to think about. Outbound prospecting rules have tightened, and anything that looks like unsupervised automated contact is the fastest way for a research subscription to become a problem. That is a positioning fact, not a legal opinion, and your compliance officer is the person who decides.
Plotbook does not send email, does not dial, and has no sequencing of any kind. What it produces is a research record: a named person, their role and employer, contacts drawn from licensed providers, four wealth ranges with a confidence score, and a complete timeline of every tool call, source link, and reasoning step, kept with the profile and surviving a page reload. How you make contact stays entirely inside whatever your firm already permits.
The other side
What BatchLeads does better than us
On everything that scales with record count, BatchLeads is a substantially more capable product and switching to Plotbook for that work would be a mistake.
Volume economics we cannot touch
10,000 leads and 20,000 exports for $119 a month on their entry plan. Plotbook's $79 Starter carries 750 credits, which is roughly 18 full research runs. Per record this is not a comparison, it is a different category of pricing.
Skip tracing bundled rather than metered
Contact appending included in the lead allowance. Plotbook charges 15 credits for a reverse lookup, which is the wrong shape entirely for list-scale contact work.
Direct mail and dialing in the same product
Mail on every plan and a dialer add-on at $89 a month. Plotbook has no outreach tooling at all and will not be adding any, so anything you do with a Plotbook result happens somewhere else.
MLS data and comparables
Both included on all plans. Plotbook has no MLS integration, so no listing status, days on market, or asking price, and no comparables beyond the county's assessed value.
Cheaper seats for a team
3 users on the $119 plan and 8 on the $349 plan. Plotbook's Starter is a single user and 5 seats requires Enterprise at $499 a month.
Built for a job it has been doing for years
An established platform with a large investor user base, training, and community. Plotbook is newer and narrower, and for a workflow your income depends on daily that difference is worth something.
If your growth model is contacting more property owners, buy BatchLeads. It is cheaper per record than Plotbook by an order of magnitude, it includes the contacting, and we have no intention of competing on either. Plotbook only makes sense when the number of households is small and how much you know about each one is what decides the outcome.
Running both
Narrow first, then go deep
The combination that makes sense is sequential rather than parallel, and it only applies if you genuinely have both jobs. Use BatchLeads to work inventory at volume, and use Plotbook on the small subset where the owner rather than the property is the interesting part.
In practice that is two situations. The deed names an entity and skip tracing has returned a registered agent, which is a dead end BatchLeads is not built to work past. Or the property is high value and you want to understand the owner as a person before approaching them, because the conversation goes differently when you know what they do.
Anything you keep lands in a Plotbook profile with contacts, four wealth ranges, the linked parcel, a confidence score, and the research trail. Export is CSV on Professional and Enterprise, 26 columns across 8 groups, with a Salesforce preset and a 5,000 row cap. There is no integration between the two products and we are not going to imply one.
- BatchLeads for the list, Plotbook for the handful of owners worth an hour each
- Use Plotbook where a deed is entity-held and skip tracing returns an agent
- Nothing in Plotbook contacts anyone, so it changes nothing about your outreach setup
- CSV export requires Professional ($199/month) or Enterprise ($499/month)
What it costs
Per thousand records against per answer
BatchLeads Growth is $119 a month for 10,000 leads. Plotbook Starter is $79 a month for 750 credits. Those two numbers are not measuring the same thing, so here is exactly what each Plotbook action costs and you can do the arithmetic yourself.
- Browsing the map and filtering by value band
- included
- Opening a parcel Plotbook has not seen before
- 1 credits
- Instant owner lookup on a residential address
- 15 credits
- Full research run on an entity-held deed
- 25 credits
- Keeping the result as a profile
- 10 credits
- Exporting to CSV
- 5 credits
Panning, zooming, the six value-band filters, and deed owner names printed on parcels from zoom 16. Free on every plan, including the trial.
First lookup of a given parcel. Cached afterwards, so returning to it is free.
Reverse lookup against licensed residential records. This is the row that compares to bundled skip tracing, and it is dramatically more expensive per record.
Classification, registry and county records, contact databases, disambiguation, wealth estimate. Charged only if it succeeds, and never for institutional owners.
Enrichment and permanent storage in your prospect book, with the research trail attached.
Professional and Enterprise only. Starter cannot export at all.
The comparison that matters: BatchLeads Growth gives you 10,000 leads for $119. Plotbook Professional gives you 2,500 credits for $199, which is roughly 60 full research runs or 160 reverse lookups. If those 60 runs do not produce more value than 10,000 leads would, buy BatchLeads. We would rather you worked that out on this page than after subscribing. New subscribers get 7 days and 100 credits; the trial takes a card and converts on day 8.
Questions
Plotbook and BatchLeads, asked directly
Keep comparing
Plotbook vs PropStream
The same argument against the best known investor platform, which also has a map.
Plotbook vs DealMachine
The driving-for-dollars end of the same category, priced per seat rather than per lead.
AI owner research
The research loop that runs when a deed names a trust, an LLC, or an estate.
For private wealth advisors
Why research-only matters when your firm has an opinion about outbound prospecting.
Fewer households, understood properly
Take one street of expensive houses, not ten thousand records, and find out who actually owns them. If that is not the shape of your problem, buy the list tool instead.
New subscribers start with 7 days and 100 credits. We email you before the trial ends.